Mobile really came of age in 2013. Although the consumer ‘got’ mobile many years ago, it seemed as if most brands finally understood the need to deliver mobile engagement across all channels. One example of the success of mobile came from eMarketer, who showed that mobile media was now 20% of spend, which was double that of 2012. The
It’s that time of the year again, when people look back and begin to look forward. Never one to shy away from a challenge, the DMA Social Media Council have dug deep to come up with their predictions for 2014. Here's my one to get the social crystal ball going.
I think 2014 will see Social TV’s real potential crystallise as the
Throughout the summer months, the DMA asked us “what have we done to make a difference” this year. A simple, yet terrifying question, and after a slightly awkward pause and moment of reflection, it’s clear that hundreds of agencies and brands have stood up to be counted. So, not phased by the might and dominance of a diminutive
In previous posts on how social media supports the product life cycle I examined how to create a beta community for product testing and how to build social media buzz around your product. After those two stages, you need to tap in to your brand advocates and harness their support for your product.
Brand advocates promote and embody a
A Unilever video ad doing the rounds on the internet has become an instant viral hit, clocking up nearly two million YouTube views since it was posted on 20 November, which also happens to be Universal Children's Day. The video marks the launch of Project Sunlight, a new Unilever initiative with huge ambitions – to help improve the
I came across these creative ideas over the past few days as I walked about in London. They all had an element of fun, surprise and freshness and offer a few lessons for us direct marketing folk who are always on the hunt for something new to engage our audience with.
1. Piccadilly Circus in a snow globe
Westminster Council went all
Today’s B2B marketers want more than high-volume, “top of funnel” leads. They are seeking lead scores, project plans, purchase timeframes and further insight to advance leads inside the funnel.
Lead nurturing is frequently being identified as the solution to this diverse and fast-evolving set of needs. But it’s a little too
Visual content including videos has been one of the most discussed social media debates this year. What is the right mix with content? What strategy should a company adopt when it comes to videos? And what creative processes and resources does one need to produce interesting video content from time to time?
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