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Social Media

Let’s create!

Who can honestly say that they can resist rolling and playing with a bit of modelling clay (or, let’s be fair, Blu Tack)? Can anyone, seriously, pass up the opportunity to get messy with it, if paints, crayons, marker pens or spray cans and blank surfaces are involved? Add in some heavyweight social media extended reach and (if

Topshop demand nothing less than measurable social media

‘Shoot the Show’ is a fantastic example of the next stage of social integration within a business. With this, Topshop moved beyond blogging, tweeting and liking. They understand that their audience, their customers, the fashion industry and the media are intrinsically linked in a symbiotic relationship of entertainment, opinion,

Extinguish the flame, but the keep the fire alight

So, the London 2012 Olympic and Paralympic Games have been and gone. We can simultaneously breathe a sigh of relief, feel the tingle of national pride and give a euphoric cheer as the fireworks explode in the London sky. What a journey it has been since July 2005.  We’ve had the highs of athletic success, unprecedented demand for

Marketers: Do you know what interests people?

“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.” Howard Gossage. I’ve used this quote from ‘The Socrates of San Francisco’ as a bit of a touchstone in recent years. At face value, it’s a call to creatives to develop ideas that meet a human need or spark

Creative agencies addressing product first when answering clients briefs

Having looked in awe at some campaigns that have been showcased so far at the key awards in 2012 (D&AD, Cannes and so on), one theme jumped out at me in particular. A number of winning agencies focus primarily on improving/evolving/altering their client’s product first when answering their respective briefs - while treating

Do you need Pinterest or Instagram in your social marketing plan?

Through the launch of Pinterest and Instagram, there’s been a recent shift towards a greater emphasis on sharing visual material. While both have legions of fans and are being given the financial vote of confidence by investors, does this mean that marketers need to incorporate these two platforms in their social marketing? A quick

Evolve or perish – the Darwinian theory of agencies

In the 10 years that I've been running my agency, one thing that has been truly constant is the pace of change. We have seen the rise of web 2.0, eCommerce, eCRM, the birth of social media and its rapid rise to mainstream media status, the growth of user-generated content and now it's all about mobile, the semantic web and big

Brands tap into patriotic fervour by flying the flag

Three cheers for the Queen’s Diamond jubilee! Even now that the bunting has come down, and thankfully the sun is finally out, the UK is still revelling in the pride and parties of a very British summer celebration while FMCG brands flocked to the garden party in their droves. Across the realm, in-store displays were awash with red,

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