The passion surrounding the issue of ‘reversions’ (Royal Mail's surcharges for bulk mail that doesn't meet their processiong specifications) is hardly surprising given that there are millions of pounds in lost revenue at stake – a huge figure for the mailing houses industry whose profits are built on slim margins. On the other
From the start, let me clarify that I don’t believe for one minute that the UK door drop supplier market is currently able to mount a serious challenge to direct mail.
But if we’re talking cold acquisition, is the door opening?
The imminent postal charge increase has led to a frenzy of speculation of how that may affect direct
DMA guest blogger Peter Stockton is Mail Solutions Director at marketing services provider Communisis and has 25 years experience within the post and print industries. Peter was recently appointed to the Mailing Houses Council of the DMA, and has also been elected to the board of Royal Mail’s Strategic Mailing Partnership.