Taking an integrated approach to relationship marketing is now de rigueur across the industry. However, while many organisations claim to deliver fully integrated campaigns, in reality they are no more integrated than they were 30 years ago. They simply exploit more channels than had previously existed.
The battle over what should
‘Shoot the Show’ is a fantastic example of the next stage of social integration within a business. With this, Topshop moved beyond blogging, tweeting and liking. They understand that their audience, their customers, the fashion industry and the media are intrinsically linked in a symbiotic relationship of entertainment, opinion,
I get asked a lot about which new media channels I see emerging as key new platforms for engaging consumers and driving response. The short answer: not many.
Lots of companies want to get in on the ground floor of exciting new channels and see what they can do – especially social media – when what they really need to do is look at
As Euro 2012 kicks off and the Olympics is walking to the starting blocks, the one thing we can all be sure about - aside from a summer of hope and heartbreak - is that companies and brands of all sizes will be looking to harness the hype and excitement around this year's events by running their own special sports-themed promotional
The grace period for social media – the new kid on the marketing block - is over. No longer will brands forgive its foibles and excesses as youthful abandon. It’s time to grow up and take on some proper adult responsibility. That was the message I walked away with from the DMA’s social media debate at DMA Towers as part of