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Make your marketing a winner in the summer of sport

As Euro 2012 kicks off and the Olympics is walking to the starting blocks, the one thing we can all be sure about - aside from a summer of hope and heartbreak - is that companies and brands of all sizes will be looking to harness the hype and excitement around this year's events by running their own special sports-themed promotional

Social media marketing: Time to take some adult responsibility

The grace period for social media – the new kid on the marketing block - is over. No longer will brands forgive its foibles and excesses as youthful abandon. It’s time to grow up and take on some proper adult responsibility. That was the message I walked away with from the DMA’s social media debate at DMA Towers as part of