In the 10 years that I've been running my agency, one thing that has been truly constant is the pace of change. We have seen the rise of web 2.0, eCommerce, eCRM, the birth of social media and its rapid rise to mainstream media status, the growth of user-generated content and now it's all about mobile, the semantic web and big
Whatever your personal view, you have to admit that Michael Wolff’s recent article, The Facebook Fallacy had a certain cage-rattling style in its gusto. The piece, which is well worth a read by the way, essentially argues that, without an earth-changing idea, Facebook will ultimately collapse and “take down the web.”
As we move forward in time and the need and expectation for brands to have a presence on social media increases, we are seeing increasing demands from consumers for brands to be open and clear in their communications. Trust is a key factor in communicating with your customers and is essential in maintaining customer satisfaction.