‘Shoot the Show’ is a fantastic example of the next stage of social integration within a business. With this, Topshop moved beyond blogging, tweeting and liking. They understand that their audience, their customers, the fashion industry and the media are intrinsically linked in a symbiotic relationship of entertainment, opinion,
In the 10 years that I've been running my agency, one thing that has been truly constant is the pace of change. We have seen the rise of web 2.0, eCommerce, eCRM, the birth of social media and its rapid rise to mainstream media status, the growth of user-generated content and now it's all about mobile, the semantic web and big
Whatever your personal view, you have to admit that Michael Wolff’s recent article, The Facebook Fallacy had a certain cage-rattling style in its gusto. The piece, which is well worth a read by the way, essentially argues that, without an earth-changing idea, Facebook will ultimately collapse and “take down the web.”
Investment in social media marketing and promotions has rocketed over the past couple of years as more and more users flock to a proliferation of new platforms. As a nascent channel, many marketers are still trying to find their feet and understand how to fine-tune their social media marketing strategies. But there’s no shortage of
The team at Menzies Digital Marketing and I could have easily and usefully spent last Wednesday in the office.
Instead, as sponsors of the DMA's Go Integrated conference, we spent the day at INMARSAT listening to a set of really inspirational speakers and sharing our ideas, experience and expertise with some really switched-on digital
As we move forward in time and the need and expectation for brands to have a presence on social media increases, we are seeing increasing demands from consumers for brands to be open and clear in their communications. Trust is a key factor in communicating with your customers and is essential in maintaining customer satisfaction.
The grace period for social media – the new kid on the marketing block - is over. No longer will brands forgive its foibles and excesses as youthful abandon. It’s time to grow up and take on some proper adult responsibility. That was the message I walked away with from the DMA’s social media debate at DMA Towers as part of