As I'm a copywriter, I think receiving direct mail is truly fantastic. I suggest grabbing it all up and keeping it. Other than life insurance and PG Tips 2-4-1 promotions, here are three reasons why I use direct mail I receive to inspire my work:
1. It's full of ideas. Sometimes bad ones, sometimes brilliant ones; often
For those of us with even a passing interest in technology, it seems that augmented reality (AR) has been the ‘next big thing’ for a while now. Technologies have been created and become obsolete in the time we’ve been waiting for AR to really take off.
With the proliferation of smartphones, a burgeoning tablet market and quicker
From the start, let me clarify that I don’t believe for one minute that the UK door drop supplier market is currently able to mount a serious challenge to direct mail.
But if we’re talking cold acquisition, is the door opening?
The imminent postal charge increase has led to a frenzy of speculation of how that may affect direct
DMA guest blogger Peter Stockton is Mail Solutions Director at marketing services provider Communisis and has 25 years experience within the post and print industries. Peter was recently appointed to the Mailing Houses Council of the DMA, and has also been elected to the board of Royal Mail’s Strategic Mailing Partnership.