Entering the direct marketing world as a digital native, I was quite oblivious to the developments that have taken place in print technology over the last few years. Having met a few marketing folk since I joined the DMA I must say I am much more informed now. So if there are any young marketers out there who think offline and digital
New York is one of the most populous urban agglomerations in the world. Its number further increases on 14 November when the world’s creative elite roll in for the annual Caples Awards.
The Caples Awards honours the best in direct and interactive marketing around the world. With international chairs in 50 countries, it is judged by
I believe FMCG marketers are missing a strategic trick on reaching target people and getting inside their heads. I’m going to call this trick ‘new advertising mail’ and anyone involved in FMCG should embrace it.
At the DMA’s Leaping off the page seminar in June, media guru David Brennan said no media channel is dead, it’s
As I'm a copywriter, I think receiving direct mail is truly fantastic. I suggest grabbing it all up and keeping it. Other than life insurance and PG Tips 2-4-1 promotions, here are three reasons why I use direct mail I receive to inspire my work:
1. It's full of ideas. Sometimes bad ones, sometimes brilliant ones; often
For those of us with even a passing interest in technology, it seems that augmented reality (AR) has been the ‘next big thing’ for a while now. Technologies have been created and become obsolete in the time we’ve been waiting for AR to really take off.
With the proliferation of smartphones, a burgeoning tablet market and quicker
From the start, let me clarify that I don’t believe for one minute that the UK door drop supplier market is currently able to mount a serious challenge to direct mail.
But if we’re talking cold acquisition, is the door opening?
The imminent postal charge increase has led to a frenzy of speculation of how that may affect direct
DMA guest blogger Peter Stockton is Mail Solutions Director at marketing services provider Communisis and has 25 years experience within the post and print industries. Peter was recently appointed to the Mailing Houses Council of the DMA, and has also been elected to the board of Royal Mail’s Strategic Mailing Partnership.