It’s that time of the year again, when people look back and begin to look forward. Never one to shy away from a challenge, the DMA Social Media Council have dug deep to come up with their predictions for 2014. Here's my one to get the social crystal ball going.
I think 2014 will see Social TV’s real potential crystallise as the
As signs point to a strengthening UK economy, the topic of ‘growth’ is unashamedly back in the spotlight. And that means a renewed focus on lead generation and customer acquisition.
For confirmation, see Forrester’s the Forrsights Business Decision-Makers Survey conducted in Q4 2012, where more than 2,000 global business
The gripping tale of consumer permissions – tedious, but increasingly important and about to get even more challenging for direct marketers – but the question remains: who is the new legislation actually going to help?
Now, I don’t know about you, but I can’t remember every box I have ticked, so I can’t be certain which
“You never believe the ads? Then we stand no chance with a headline like ‘Advertising adds £100 billion to the economy’.” If you haven’t seen it yet, you will soon.
This strapline for the Advertising Association’s new ad campaign created by TBWA will be popping up all over the place over the coming weeks. It draws on
The arrival of personalised advertising platforms could change the TV ad model, leaving TV to learn from the data-driven tactics of direct. We are all aware of how important data is to the success of direct campaigns – it allows you to present the right offer to the right person at the right time. TV, by contrast, has always been
The introduction of the draft EU Data Protection Regulation into EU law is likely to be delayed for at least a year from 2014 to 2015, after Prime Minister David Cameron secured an extended deadline at the weekend at a meeting for heads of government of EU states.
Cameron persuaded fellow heads of government that it would be “better
At this Summer's Marketing Week Live in Olympia I, along with my CMO, warned an audience of marketers that personalisation was hanging very much in the balance. The draft Data Protection Regulation, if it eventually makes it on to the EU statute books, could well have the effect of greatly reducing the volume of personalised advertising,
When was the last time you focused solely on watching TV? If you own a tablet or smartphone, then you’ll know TV viewing has transformed from a passive pastime to a dynamic, interactive activity. But how is this trend manifesting itself among consumers in the UK?
In August 2013, Ofcom published its annual research on the UK comms