And so the curtain falls on yet another spectacular DMA Awards. Congratulations to WDMP for beating one of the strongest fields for years to clinch the Grand Prix for its campaign for Monarch Airlines. The Grand Prix was hotly contested, but WDMP won the vote of the Awards’ judging panel because it showed how a genuinely
Entering the direct marketing world as a digital native, I was quite oblivious to the developments that have taken place in print technology over the last few years. Having met a few marketing folk since I joined the DMA I must say I am much more informed now. So if there are any young marketers out there who think offline and digital
A Unilever video ad doing the rounds on the internet has become an instant viral hit, clocking up nearly two million YouTube views since it was posted on 20 November, which also happens to be Universal Children's Day. The video marks the launch of Project Sunlight, a new Unilever initiative with huge ambitions – to help improve the
New York is one of the most populous urban agglomerations in the world. Its number further increases on 14 November when the world’s creative elite roll in for the annual Caples Awards.
The Caples Awards honours the best in direct and interactive marketing around the world. With international chairs in 50 countries, it is judged by
“You never believe the ads? Then we stand no chance with a headline like ‘Advertising adds £100 billion to the economy’.” If you haven’t seen it yet, you will soon.
This strapline for the Advertising Association’s new ad campaign created by TBWA will be popping up all over the place over the coming weeks. It draws on
Today’s B2B marketers want more than high-volume, “top of funnel” leads. They are seeking lead scores, project plans, purchase timeframes and further insight to advance leads inside the funnel.
Lead nurturing is frequently being identified as the solution to this diverse and fast-evolving set of needs. But it’s a little too
Textlocal’s new Mobile Customer Experience Report, entitled and focused on communicating with the mobile shopper, reveals some interesting and forward thinking results to shape the actions of retailers in maximising growth and customer engagement, especially in the run-up to the impending festive season.
In this white paper there is
The arrival of personalised advertising platforms could change the TV ad model, leaving TV to learn from the data-driven tactics of direct. We are all aware of how important data is to the success of direct campaigns – it allows you to present the right offer to the right person at the right time. TV, by contrast, has always been