I was reminded in a recent pitch of the definition of a very important word; a word that drove me to leave the client side and venture into the agency side; a word that is at the very heart of what we are about.
That word is ‘create’. The definition of the verb is ‘to give rise, to produce, to bring into being’ and I love both
There’s been much press coverage about consumers becoming increasingly annoyed with telemarketing at home. Headlines in the Daily Mail stating “Silent ‘sales calls’ to home phones double in one year” have prompted Ofcom to develop an action plan to tackle nuisance calls.
Another consequence of this heightened awareness is an
When I were a lad and began my career in marketing at a well-known car company, life seemed so much simpler. Consumers knew their place and behaved how we expected them to. Our TV ads (or posters for cheaper car models) were viewed by consumers in their millions. They read our tactical press ad in the national press, picked up Yellow
The DMA’s Contact Centres & Telemarketing Council has produced Guidelines for call centres dealing with vulnerable consumers as the industry’s contribution to a government-led campaign to create a dementia-friendly society.
At some time, most companies will inadvertently contact people that could be described in some way as
Now that the 10,000 delegates, 500 speakers and 2,000 exhibitors that descended on Las Vegas last week for DMA 2012 have dispersed and are back at their desks (a few dollars poorer if the casinos had anything to do with it), this week it's time to reflect on what was learnt and to put it all into practice.
The conference - billed as a
Taking an integrated approach to relationship marketing is now de rigueur across the industry. However, while many organisations claim to deliver fully integrated campaigns, in reality they are no more integrated than they were 30 years ago. They simply exploit more channels than had previously existed.
The battle over what should
You all know the classic Monty Python ‘spam’ sketch – the one where nothing but spam is on the menu, much to the disdain of a ‘fussy’ customer. Spam, spam, spam, spam, spam, spam, spam, spam….
Well, it’s not just fussy eaters that hate spam, Internet Service Providers (ISPs) do too. Why? Well an estimated 95% of all
The language-mangling buzz words that our industry are so fond of casually tossing around are often loosely defined without the clarity of thought that Samuel Johnson would’ve demanded. ‘Integration’ is one such term. Everyone thinks they know what integrated marketing is, but there’s little in the way of agreement. Ask a room