Marketers need to create genuine communities if they are going to talk with people one to one in a very real way, Harper Reed, chief technology officer of Barack Obama's 2012 re-election campaign, told delegates at the DMA Technology Summit on 30 April 2013.
Harper sees community as our number one asset and yet we underestimate it.
You'd have to be kidnapped and isolated on a desert island or live a media reclusive life not to be aware we are living through a massive global 'correction'. A collision of financial, supply and demand, shifting superpower and technology dynamics, occasionally exacerbated by natural disasters, plays constant havoc with accepted customer
The internet has become an integral part of so many activities – whether that is paying bills, booking holidays, shopping or even finding love – and its use is only continuing to grow.
While there are plenty of ways of segmenting audiences along more traditional lines and channels, with an element of online behaviour considered,
He's the former hacker turned tech engineer who made a name for himself building a huge data platform for Obama's 2012 re-election campaign. Since then he's been in demand on the international circuit talking about how he worked out how to get Obama to speak one-to-one with tens of millions of voters in ways that have never been achieved
Ahead of her keynote address at the DMA Integration Summit: The customer & the orchestra on 12 March, Kate Cox, Head of Strategy for Havas Media, outlines the different types of integration used by marketers today.
Real time, dynamic, flexible marketing is the order of the day in most marketing circles. But how can this ideal be
Taking an integrated approach to relationship marketing is now de rigueur across the industry. However, while many organisations claim to deliver fully integrated campaigns, in reality they are no more integrated than they were 30 years ago. They simply exploit more channels than had previously existed.
The battle over what should
From the start, let me clarify that I don’t believe for one minute that the UK door drop supplier market is currently able to mount a serious challenge to direct mail.
But if we’re talking cold acquisition, is the door opening?
The imminent postal charge increase has led to a frenzy of speculation of how that may affect direct
Investment in social media marketing and promotions has rocketed over the past couple of years as more and more users flock to a proliferation of new platforms. As a nascent channel, many marketers are still trying to find their feet and understand how to fine-tune their social media marketing strategies. But there’s no shortage of