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Navigating the treacherous waters of Big Data

“Not everything that counts can be counted, and not everything that can be counted counts.” This quote, often attributed to Albert Einstein, originated before the evolution of data-driven marketing and Big Data. Yet now, more than ever, we should reflect on what it means in the context of how our marketing decisions are

Conversational marketing: The art of conversation

In an age of the consumer, mass communication and consumption of disposable information, marketers face the challenge of offering consumers a unique, engaging dialogue. As the way we interact with each other changes, it poses the question, have we lost the art of conversation? With the proliferation of digital channels where we are

Digital consumers in a digital age

The internet has become an integral part of so many activities – whether that is paying bills, booking holidays, shopping or even finding love – and its use is only continuing to grow. While there are plenty of ways of segmenting audiences along more traditional lines and channels, with an element of online behaviour considered,

Why consumer curiosity is a game-changer

When I were a lad and began my career in marketing at a well-known car company, life seemed so much simpler. Consumers knew their place and behaved how we expected them to. Our TV ads (or posters for cheaper car models) were viewed by consumers in their millions. They read our tactical press ad in the national press, picked up Yellow

Did you miss SXSW? No matter, Harper Reed’s coming to London town

He's the former hacker turned tech engineer who made a name for himself building a huge data platform for Obama's 2012 re-election campaign. Since then he's been in demand on the international circuit talking about how he worked out how to get Obama to speak one-to-one with tens of millions of voters in ways that have never been achieved

What are the four models of integration?

Ahead of her keynote address at the DMA Integration Summit: The customer & the orchestra on 12 March, Kate Cox, Head of Strategy for Havas Media, outlines the different types of integration used by marketers today. Real time, dynamic, flexible marketing is the order of the day in most marketing circles. But how can this ideal be

EU Data Protection Regulation: “Amend rather than diss’ and defy!”

Bizarre.  Last Friday, I left the DMA's Data protection 2013 conference inspired – not my normal feeling after a data protection event.   The main reason was the words of the final speaker David Coplin, Microsoft's chief envisioning officer. David spoke with passion about the future digitisation of society and what will be possible

DMA Awards: What do I know about direct marketing?

I know what you’re thinking. And I must admit, I didn’t think I was the most obvious choice to lead this year’s DMA Awards judging panel either. After all, what does a bloomin’ designer of fashion products and social housing projects know about the direct marketing industry? Well, a little more than I first appreciated. It was

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