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Segmenting

Conversational marketing: The art of conversation

In an age of the consumer, mass communication and consumption of disposable information, marketers face the challenge of offering consumers a unique, engaging dialogue. As the way we interact with each other changes, it poses the question, have we lost the art of conversation? With the proliferation of digital channels where we are

Digital consumers in a digital age

The internet has become an integral part of so many activities – whether that is paying bills, booking holidays, shopping or even finding love – and its use is only continuing to grow. While there are plenty of ways of segmenting audiences along more traditional lines and channels, with an element of online behaviour considered,

Did you miss SXSW? No matter, Harper Reed’s coming to London town

He's the former hacker turned tech engineer who made a name for himself building a huge data platform for Obama's 2012 re-election campaign. Since then he's been in demand on the international circuit talking about how he worked out how to get Obama to speak one-to-one with tens of millions of voters in ways that have never been achieved

EU Data Protection Regulation: “Amend rather than diss’ and defy!”

Bizarre.  Last Friday, I left the DMA's Data protection 2013 conference inspired – not my normal feeling after a data protection event.   The main reason was the words of the final speaker David Coplin, Microsoft's chief envisioning officer. David spoke with passion about the future digitisation of society and what will be possible

Big Data and CRM: déjà vu?

Recent discussions around Big Data have a certain familiar ring to them. With technologies and techniques being showcased by vendors and assurances being given about improved business efficiencies, the conversations hark back to conferences a decade ago that focussed on the possibilities afforded by CRM. Back then we all listened

Midata means businesses must get a handle on consumer data privacy

Consumer data access is an issue that should be high on the agenda of any business that depends on collecting and using consumer data for commercial activities. While some innovative companies have made great progress in meeting this challenge, many others are lagging behind. This is why the Government is proposing to give consumers a

Marketers: Do you know what interests people?

“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.” Howard Gossage. I’ve used this quote from ‘The Socrates of San Francisco’ as a bit of a touchstone in recent years. At face value, it’s a call to creatives to develop ideas that meet a human need or spark

Nuisance calls and spam texts: Is the ICO doing enough?

The sky-high volume of spam texts and unsolicited cold calls doesn’t appear to be abating. When the DMA surveyed 1,200 UK adult mobile owners last year, we found that 42% had received an unsolicited message for accident claims or PPI. One year later, it seems that there has been little change; the operator disconnections for misusing

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