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Have you heard the good news about telemarketing?

Probably not. That’s because the media tends to focus on the few rogue companies that operate outside the law or not within best practice (bad news travels fast). So, are there any positive stories about telemarketing and contact centres? Yes. Definitely. 1. An economic powerhouse Contact Babel’s research shows that one

Could getting rid of CTPS be a wasted effort?

Many of you will be aware of the Telephone Preference Service (TPS), which is essentially a ‘do not call’ list for consumer telephone numbers. But what about Corporate TPS (CTPS)? The CTPS list currently holds 2.6m telephone numbers. Similar to TPS, it’s a list of business telephone numbers that have opted out from receiving

Telemarketing can be annoying, but only when it’s not relevant

There’s been much press coverage about consumers becoming increasingly annoyed with telemarketing at home. Headlines in the Daily Mail stating “Silent ‘sales calls’ to home phones double in one year” have prompted Ofcom to develop an action plan to tackle nuisance calls. Another consequence of this heightened awareness is an

EU Data Protection Regulation: “Amend rather than diss’ and defy!”

Bizarre.  Last Friday, I left the DMA's Data protection 2013 conference inspired – not my normal feeling after a data protection event.   The main reason was the words of the final speaker David Coplin, Microsoft's chief envisioning officer. David spoke with passion about the future digitisation of society and what will be possible

Midata means businesses must get a handle on consumer data privacy

Consumer data access is an issue that should be high on the agenda of any business that depends on collecting and using consumer data for commercial activities. While some innovative companies have made great progress in meeting this challenge, many others are lagging behind. This is why the Government is proposing to give consumers a

Nuisance calls and spam texts: Is the ICO doing enough?

The sky-high volume of spam texts and unsolicited cold calls doesn’t appear to be abating. When the DMA surveyed 1,200 UK adult mobile owners last year, we found that 42% had received an unsolicited message for accident claims or PPI. One year later, it seems that there has been little change; the operator disconnections for misusing

Make your marketing a winner in the summer of sport

As Euro 2012 kicks off and the Olympics is walking to the starting blocks, the one thing we can all be sure about - aside from a summer of hope and heartbreak - is that companies and brands of all sizes will be looking to harness the hype and excitement around this year's events by running their own special sports-themed promotional

Consumers’ perspectives on social media marketing via mobile

The rapid growth in smartphone ownership means that the majority of people in the UK are more connected than ever before. Just one pocket-sized sized device gives access to calls, SMS and an increasingly smartphone-optimised mobile web. In spite of the range of media accessible via smartphone, it’s social media that’s become

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