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Legislation

Have you heard the good news about telemarketing?

Probably not. That’s because the media tends to focus on the few rogue companies that operate outside the law or not within best practice (bad news travels fast). So, are there any positive stories about telemarketing and contact centres? Yes. Definitely. 1. An economic powerhouse Contact Babel’s research shows that one

Could getting rid of CTPS be a wasted effort?

Many of you will be aware of the Telephone Preference Service (TPS), which is essentially a ‘do not call’ list for consumer telephone numbers. But what about Corporate TPS (CTPS)? The CTPS list currently holds 2.6m telephone numbers. Similar to TPS, it’s a list of business telephone numbers that have opted out from receiving

EU Data Protection Regulation: “Amend rather than diss’ and defy!”

Bizarre.  Last Friday, I left the DMA's Data protection 2013 conference inspired – not my normal feeling after a data protection event.   The main reason was the words of the final speaker David Coplin, Microsoft's chief envisioning officer. David spoke with passion about the future digitisation of society and what will be possible

Guidelines for call centres dealing with vulnerable consumers

The DMA’s Contact Centres & Telemarketing Council has produced Guidelines for call centres dealing with vulnerable consumers as the industry’s contribution to a government-led campaign to create a dementia-friendly society. At some time, most companies will inadvertently contact people that could be described in some way as

Email and cookies legislation – four months on

The 2003 Regulations implemented a European Directive which is concerned with the protection of privacy in the electronic communications sector. In 2009 this Directive was amended and included a change to the E-Privacy Directive requiring consent for storage or access to information stored on a subscriber or user's terminal equipment –

Midata means businesses must get a handle on consumer data privacy

Consumer data access is an issue that should be high on the agenda of any business that depends on collecting and using consumer data for commercial activities. While some innovative companies have made great progress in meeting this challenge, many others are lagging behind. This is why the Government is proposing to give consumers a

Marketers: Do you know what interests people?

“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.” Howard Gossage. I’ve used this quote from ‘The Socrates of San Francisco’ as a bit of a touchstone in recent years. At face value, it’s a call to creatives to develop ideas that meet a human need or spark

Nuisance calls and spam texts: Is the ICO doing enough?

The sky-high volume of spam texts and unsolicited cold calls doesn’t appear to be abating. When the DMA surveyed 1,200 UK adult mobile owners last year, we found that 42% had received an unsolicited message for accident claims or PPI. One year later, it seems that there has been little change; the operator disconnections for misusing

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