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Knowledgebase

What sales teams can tell marketers about product launches

It's the biggest argument that you will hear in the bar after every conference or product launch. The sales team will be puffing up their chests and showing their tail feathers like peacocks. The marketers will be coughing "bullsh*t" under their breath. The marketers firmly believe that they’re the reason for the success of any product

In pursuit of creativity

I was reminded in a recent pitch of the definition of a very important word; a word that drove me to leave the client side and venture into the agency side; a word that is at the very heart of what we are about. That word is ‘create’. The definition of the verb is ‘to give rise, to produce, to bring into being’ and I love both

Telemarketing can be annoying, but only when it’s not relevant

There’s been much press coverage about consumers becoming increasingly annoyed with telemarketing at home. Headlines in the Daily Mail stating “Silent ‘sales calls’ to home phones double in one year” have prompted Ofcom to develop an action plan to tackle nuisance calls. Another consequence of this heightened awareness is an

What are the four models of integration?

Ahead of her keynote address at the DMA Integration Summit: The customer & the orchestra on 12 March, Kate Cox, Head of Strategy for Havas Media, outlines the different types of integration used by marketers today. Real time, dynamic, flexible marketing is the order of the day in most marketing circles. But how can this ideal be

EU Data Protection Regulation: “Amend rather than diss’ and defy!”

Bizarre.  Last Friday, I left the DMA's Data protection 2013 conference inspired – not my normal feeling after a data protection event.   The main reason was the words of the final speaker David Coplin, Microsoft's chief envisioning officer. David spoke with passion about the future digitisation of society and what will be possible

Fear not, innovate and thrive

With innovation being the word on every marketer’s lips, Fear, faith & fortune, a day of talks organised by the DMA on a crisp November morning, was a timely opportunity to chew the cud with our marketing peers. Here are some of our key learnings. Innovation is… From the world according to cash-back site Quidco, to M&S’

Big Data and CRM: déjà vu?

Recent discussions around Big Data have a certain familiar ring to them. With technologies and techniques being showcased by vendors and assurances being given about improved business efficiencies, the conversations hark back to conferences a decade ago that focussed on the possibilities afforded by CRM. Back then we all listened

Let’s create!

Who can honestly say that they can resist rolling and playing with a bit of modelling clay (or, let’s be fair, Blu Tack)? Can anyone, seriously, pass up the opportunity to get messy with it, if paints, crayons, marker pens or spray cans and blank surfaces are involved? Add in some heavyweight social media extended reach and (if

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