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General

Could getting rid of CTPS be a wasted effort?

Many of you will be aware of the Telephone Preference Service (TPS), which is essentially a ‘do not call’ list for consumer telephone numbers. But what about Corporate TPS (CTPS)? The CTPS list currently holds 2.6m telephone numbers. Similar to TPS, it’s a list of business telephone numbers that have opted out from receiving

In pursuit of creativity

I was reminded in a recent pitch of the definition of a very important word; a word that drove me to leave the client side and venture into the agency side; a word that is at the very heart of what we are about. That word is ‘create’. The definition of the verb is ‘to give rise, to produce, to bring into being’ and I love both

Telemarketing can be annoying, but only when it’s not relevant

There’s been much press coverage about consumers becoming increasingly annoyed with telemarketing at home. Headlines in the Daily Mail stating “Silent ‘sales calls’ to home phones double in one year” have prompted Ofcom to develop an action plan to tackle nuisance calls. Another consequence of this heightened awareness is an

Fear not, innovate and thrive

With innovation being the word on every marketer’s lips, Fear, faith & fortune, a day of talks organised by the DMA on a crisp November morning, was a timely opportunity to chew the cud with our marketing peers. Here are some of our key learnings. Innovation is… From the world according to cash-back site Quidco, to M&S’

Let’s create!

Who can honestly say that they can resist rolling and playing with a bit of modelling clay (or, let’s be fair, Blu Tack)? Can anyone, seriously, pass up the opportunity to get messy with it, if paints, crayons, marker pens or spray cans and blank surfaces are involved? Add in some heavyweight social media extended reach and (if

2013 B2B trend – marketing automation

Riaz Kanani shares a B2B trend that he believes will be prominent in 2013, i.e. marketing automation. These software platforms that automate repetitive tasks transcend email marketing programs as they integrate organisations' internal departments from events and marketing to sales. Marketing automation will ultimately help

The lure of new business

I should have known better. Much earlier this year I committed the agency to a pitch. In a sector in which we have a lot of experience and no client conflict. A statutory pitch, you understand. We started with an RFI process. We flew through that. Four agencies pitching, including the incumbent. We’ll play those odds. The brief

Topshop demand nothing less than measurable social media

‘Shoot the Show’ is a fantastic example of the next stage of social integration within a business. With this, Topshop moved beyond blogging, tweeting and liking. They understand that their audience, their customers, the fashion industry and the media are intrinsically linked in a symbiotic relationship of entertainment, opinion,

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