Bizarre. Last Friday, I left the DMA's Data protection 2013 conference inspired – not my normal feeling after a data protection event. The main reason was the words of the final speaker David Coplin, Microsoft's chief envisioning officer. David spoke with passion about the future digitisation of society and what will be possible
With innovation being the word on every marketer’s lips, Fear, faith & fortune, a day of talks organised by the DMA on a crisp November morning, was a timely opportunity to chew the cud with our marketing peers. Here are some of our key learnings.
From the world according to cash-back site Quidco, to M&S’
The DMA Email Marketing Council blog has continued to deliver a range of topics of interest to email marketers everywhere through the summer. Here are three of the highlights that caught my attention:
Firstly, Tim Roe looks at abandoned basket programmes and how you should approach optimising them. These techniques could equally apply
The Email Marketing Council have launched a new series of events called DMAEMAIL+ that will both provide practical advice and information on email marketing, along with how to effectively integrate other channels - including mobile social and websites - into your email marketing campaigns. The first in this series takes place on 17 July