In the 10 years that I've been running my agency, one thing that has been truly constant is the pace of change. We have seen the rise of web 2.0, eCommerce, eCRM, the birth of social media and its rapid rise to mainstream media status, the growth of user-generated content and now it's all about mobile, the semantic web and big
With less than a month left until the Information Commissioner’s Office starts to enforce the new Cookie law on 26 May, the DMA has published its how to 10-step overview guide to managing cookies.
It’s important to ensure that you’re website complies as much as possible with the new regulations. This isn’t just about cookies,
The DMA’s Email Marketing Council (EMC) has released its new Email Deliverability Review whitepaper. Sponsored by email deliverability experts Return Path, the whitepaper combines input from leading industry experts that sit on the EMC. The paper considers the new challenges that are posed to email deliverability, and then presents a
Investment in social media marketing and promotions has rocketed over the past couple of years as more and more users flock to a proliferation of new platforms. As a nascent channel, many marketers are still trying to find their feet and understand how to fine-tune their social media marketing strategies. But there’s no shortage of
Integrated marketing: whatever it means to you, or whatever you think it entails, there are some common themes that cut across all definitions: a plurality of online and offline channels; joined-up campaigns that cross multiple platforms; setting the touch points of a customer’s journey from product research to sales