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Data Management

How Channel 4 made data sharing fun for me – no really!

An email I got from Channel 4 the other day got me thinking about data privacy from a consumer's perspective. I recently registered on 4oD so that I could watch stuff from the archive, which meant sharing some personal data. Like most people, I don't do small print and always click on the 'I agree' button to avoid wading through pages of

“All marketing is direct” says Harper Reed

Marketers need to create genuine communities if they are going to talk with people one to one in a very real way, Harper Reed, chief technology officer of Barack Obama's 2012 re-election campaign, told delegates at the DMA Technology Summit on 30 April 2013. Harper sees community as our number one asset and yet we underestimate it.

Navigating the treacherous waters of Big Data

“Not everything that counts can be counted, and not everything that can be counted counts.” This quote, often attributed to Albert Einstein, originated before the evolution of data-driven marketing and Big Data. Yet now, more than ever, we should reflect on what it means in the context of how our marketing decisions are

Digital consumers in a digital age

The internet has become an integral part of so many activities – whether that is paying bills, booking holidays, shopping or even finding love – and its use is only continuing to grow. While there are plenty of ways of segmenting audiences along more traditional lines and channels, with an element of online behaviour considered,

Did you miss SXSW? No matter, Harper Reed’s coming to London town

He's the former hacker turned tech engineer who made a name for himself building a huge data platform for Obama's 2012 re-election campaign. Since then he's been in demand on the international circuit talking about how he worked out how to get Obama to speak one-to-one with tens of millions of voters in ways that have never been achieved

EU Data Protection Regulation: “Amend rather than diss’ and defy!”

Bizarre.  Last Friday, I left the DMA's Data protection 2013 conference inspired – not my normal feeling after a data protection event.   The main reason was the words of the final speaker David Coplin, Microsoft's chief envisioning officer. David spoke with passion about the future digitisation of society and what will be possible

It’s pantomime season and data is direct marketing’s Cinderella

Ask anyone in marketing and advertising about a piece of business they’d love to work on and you’d probably hear about a cool new mobile app or you tube clip that’s gone viral or an interactive social media campaign. You can pretty much guarantee that (unless, of course, you ask a particularly geeky bunch) the answer won’t be

Big Data and CRM: déjà vu?

Recent discussions around Big Data have a certain familiar ring to them. With technologies and techniques being showcased by vendors and assurances being given about improved business efficiencies, the conversations hark back to conferences a decade ago that focussed on the possibilities afforded by CRM. Back then we all listened

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