He's the former hacker turned tech engineer who made a name for himself building a huge data platform for Obama's 2012 re-election campaign. Since then he's been in demand on the international circuit talking about how he worked out how to get Obama to speak one-to-one with tens of millions of voters in ways that have never been achieved
I know what you’re thinking. And I must admit, I didn’t think I was the most obvious choice to lead this year’s DMA Awards judging panel either. After all, what does a bloomin’ designer of fashion products and social housing projects know about the direct marketing industry? Well, a little more than I first appreciated.
With innovation being the word on every marketer’s lips, Fear, faith & fortune, a day of talks organised by the DMA on a crisp November morning, was a timely opportunity to chew the cud with our marketing peers. Here are some of our key learnings.
From the world according to cash-back site Quidco, to M&S’
Recent discussions around Big Data have a certain familiar ring to them. With technologies and techniques being showcased by vendors and assurances being given about improved business efficiencies, the conversations hark back to conferences a decade ago that focussed on the possibilities afforded by CRM. Back then we all listened
Who can honestly say that they can resist rolling and playing with a bit of modelling clay (or, let’s be fair, Blu Tack)?
Can anyone, seriously, pass up the opportunity to get messy with it, if paints, crayons, marker pens or spray cans and blank surfaces are involved?
Add in some heavyweight social media extended reach and (if
As the DMA gears up for Fear, faith and fortune, its first ever innovation summit, I caught up with its curator Debi Bester.
Debi is founder of FMLY and The Reinvention Works, innovation coach to agency execs, guest lecturer at several universities and has judged at the Cannes Lions and DMA Awards among others.
Taking an integrated approach to relationship marketing is now de rigueur across the industry. However, while many organisations claim to deliver fully integrated campaigns, in reality they are no more integrated than they were 30 years ago. They simply exploit more channels than had previously existed.
The battle over what should
‘Shoot the Show’ is a fantastic example of the next stage of social integration within a business. With this, Topshop moved beyond blogging, tweeting and liking. They understand that their audience, their customers, the fashion industry and the media are intrinsically linked in a symbiotic relationship of entertainment, opinion,