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How Channel 4 made data sharing fun for me – no really!

An email I got from Channel 4 the other day got me thinking about data privacy from a consumer's perspective. I recently registered on 4oD so that I could watch stuff from the archive, which meant sharing some personal data. Like most people, I don't do small print and always click on the 'I agree' button to avoid wading through pages of

Could getting rid of CTPS be a wasted effort?

Many of you will be aware of the Telephone Preference Service (TPS), which is essentially a ‘do not call’ list for consumer telephone numbers. But what about Corporate TPS (CTPS)? The CTPS list currently holds 2.6m telephone numbers. Similar to TPS, it’s a list of business telephone numbers that have opted out from receiving

“All marketing is direct” says Harper Reed

Marketers need to create genuine communities if they are going to talk with people one to one in a very real way, Harper Reed, chief technology officer of Barack Obama's 2012 re-election campaign, told delegates at the DMA Technology Summit on 30 April 2013. Harper sees community as our number one asset and yet we underestimate it.

Have we lost sight of the value ‘human interaction’ can bring to sales?

Recent research conducted by SCi Sales Group across a variety of companies, indicated that over 68% of buyers had some form of human interaction with a sales person prior to making their last three purchasing decisions; either a telephone conversation or a face to face meeting. These figures become more revealing when we examine the size

Is ‘lean marketing’ a pipedream?

You'd have to be kidnapped and isolated on a desert island or live a media reclusive life not to be aware we are living through a massive global 'correction'. A collision of financial, supply and demand, shifting superpower and technology dynamics, occasionally exacerbated by natural disasters, plays constant havoc with accepted customer

EU Data Protection Regulation: “Amend rather than diss’ and defy!”

Bizarre.  Last Friday, I left the DMA's Data protection 2013 conference inspired – not my normal feeling after a data protection event.   The main reason was the words of the final speaker David Coplin, Microsoft's chief envisioning officer. David spoke with passion about the future digitisation of society and what will be possible

DMA Awards: What do I know about direct marketing?

I know what you’re thinking. And I must admit, I didn’t think I was the most obvious choice to lead this year’s DMA Awards judging panel either. After all, what does a bloomin’ designer of fashion products and social housing projects know about the direct marketing industry? Well, a little more than I first appreciated. It was

Fear not, innovate and thrive

With innovation being the word on every marketer’s lips, Fear, faith & fortune, a day of talks organised by the DMA on a crisp November morning, was a timely opportunity to chew the cud with our marketing peers. Here are some of our key learnings. Innovation is… From the world according to cash-back site Quidco, to M&S’

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