About the Author Gavin Wheeler Follow me on:

Before founding direct marketing agency WDMP in 2002, Gavin spent over 17 years’ client-side from Brand Manager to Marketing Director, including five years at Toyota and Lexus, followed by six years within telecoms at what is now Virgin Media, where he built direct as the lead sales channel and launched Broadband and Digital TV. WDMP’s clients include Tesco Bank, Monarch, The Carbon Trust, Cosmos Holidays, Freeview, BP, Philips and A Plan Insurance.

Recent Posts

Why consumer curiosity is a game-changer

When I were a lad and began my career in marketing at a well-known car company, life seemed so much simpler. Consumers knew their place and behaved how we expected them to. Our TV ads (or posters for cheaper car models) were viewed by consumers in their millions. They read our tactical press ad in the national press, picked up Yellow Pages to find their nearest dealer, and then nipped in for a test drive.… Read more

Evolve or perish – the Darwinian theory of agencies

In the 10 years that I’ve been running my agency, one thing that has been truly constant is the pace of change. We have seen the rise of web 2.0, eCommerce, eCRM, the birth of social media and its rapid rise to mainstream media status, the growth of user-generated content and now it’s all about mobile, the semantic web and big data!… Read more