About the Author Gabrielle O'Hare Follow me on:

Gabrielle O’Hare is co-founder of Eposure, a portfolio website for commercial photographers. The business was set up to support and promote commercial photographers across the UK. The site offers a market leading image viewing experience, and will also engage buyers to provide a comprehensive way to find commercial photography professionals. Gabrielle has worked in advertising for almost 20 years, and specialises in working with clients and agencies to develop better photographic strategies for use in marketing communications.

Recent Posts

Good photography drives online sales, so why do marketers overlook its value?

Thanks to the rapid growth of e-commerce, photography has found itself a crucial role in digital marketing. A photograph is the only visual exposure a consumer has to a product when surfing online; ensuring an image is strong enough to give the consumer the confidence to press ‘buy’ is therefore paramount. Having poor or inappropriate product images are counterproductive to any business looking to generate sales.… Read more