About the Author Guy Hanson Follow me on:
Guest blogger Guy Hanson is a member of the DMA’s Email Marketing Council and director of response consulting for Return Path. Guy has spent more than 20 years working in various aspects of marketing and data management. He’s a regular contributor to the email marketing trade press and a frequent speaker at major industry events.

Recent Posts

How do you avoid ISPs’ email deliverability spam traps? New insights.

The DMA’s Email Marketing Council (EMC) has released its new Email Deliverability Review whitepaper. Sponsored by email deliverability experts Return Path, the whitepaper combines input from leading industry experts that sit on the EMC. The paper considers the new challenges that are posed to email deliverability, and then presents a set of common-sense, easy-to-implement recommendations that every marketer can follow to move the needle on their email programme performance.… Read more