Bizarre. Last Friday, I left the DMA’s Data p
|Graham is the MD of the The Letterbox Consultancy. He has over 40 years of experience in the UK door drop sector, is a fellow of the Institute of Direct Marketing and a former member of the DMA’s Door Drop Council.|
From the start, let me clarify that I don’t believe for one minute that the UK door drop supplier market is currently able to mount a serious challenge to direct mail.
But if we’re talking cold acquisition, is the door opening?
The imminent postal charge increase has led to a frenzy of speculation of how that may affect direct mail (outgoing and inbound), so has there ever been a better time to test cold door drops versus cold direct mail?… Read more