About the Author Andy Wood Follow me on:
Andy Wood co-founded GI Insight in 2000 and is a pioneer in the loyalty sector having started Homebase loyalty scheme in the 1990s. His experience in database marketing has involved him in client projects with Homebase, Do It All, Marks & Spencer, Toys R Us, American Golf, Dunnes Stores, Statoil and bonmarché.

Recent Posts

Scrap the old media channels for the new at your peril

I get asked a lot about which new media channels I see emerging as key new platforms for engaging consumers and driving response. The short answer: not many.

Lots of companies want to get in on the ground floor of exciting new channels and see what they can do – especially social media – when what they really need to do is look at their customers and really think about what they are trying to do and whether these channels can help them achieve that.… Read more