Bizarre. Last Friday, I left the DMA’s Data p
I get asked a lot about which new media channels I see emerging as key new platforms for engaging consumers and driving response. The short answer: not many.
Lots of companies want to get in on the ground floor of exciting new channels and see what they can do – especially social media – when what they really need to do is look at their customers and really think about what they are trying to do and whether these channels can help them achieve that.… Read more