About the Author Alasdair Townsend Follow me on:

Alasdair Townsend is a social media and business consultant. As well as sitting on the DMA Social Media Council he is Director of Business Strategy and Development at Onlinefire, part of The Eulogy! Group. Previously he headed up the Digital and Marketing Services Practices at Diffusion, where he was founding member of the agency. Throughout his career, he has worked with a diverse range of companies, from exciting start-ups to blue chip brands including brands including as Disney, Nivea, Bacardi Brown-Forman, Panasonic and the Department of Business Innovation and Skills. Follow him on Twitter at @alasdairt

Recent Posts

Is Facebook really a marketing fallacy?

Whatever your personal view, you have to admit that Michael Wolff’s recent article, The Facebook Fallacy had a certain cage-rattling style in its gusto. The piece, which is well worth a read by the way, essentially argues that, without an earth-changing idea, Facebook will ultimately collapse and “take down the web.”

The ‘fallacy,’ as he sees it, is that web advertising can never be as powerful or valuable as traditional media advertising.… Read more