Bizarre. Last Friday, I left the DMA’s Data p
Through the launch of Pinterest and Instagram, there’s been a recent shift towards a greater emphasis on sharing visual material. While both have legions of fans and are being given the financial vote of confidence by investors, does this mean that marketers need to incorporate these two platforms in their social marketing?
A quick introduction
For those of you who aren’t familiar with Pinterest of Instagram, let me give you a quick overview of how they work.… Read more
While social media has caused marketers to salivate over the incredible potential it offers to target large numbers of consumers with evermore personalised ads, its application for direct marketing in the form of customer services has also captured the imagination of a few savvy brands.
The immediacy of social media provides brands with an unprecedented opportunity to closely follow what consumers are saying to their peers about their services and products, and to respond accordingly in real time.… Read more