An email I got from Channel 4 the other day got me thinking about data privacy from a consumer's perspective. I recently registered on 4oD so that I could watch stuff from the archive, which meant sharing some personal data. Like most people, I don't do small print and always click on the 'I agree' button to avoid wading through pages of
It's the biggest argument that you will hear in the bar after every conference or product launch. The sales team will be puffing up their chests and showing their tail feathers like peacocks. The marketers will be coughing "bullsh*t" under their breath. The marketers firmly believe that they’re the reason for the success of any product
Probably not. That’s because the media tends to focus on the few rogue companies that operate outside the law or not within best practice (bad news travels fast).
So, are there any positive stories about telemarketing and contact centres? Yes. Definitely.
1. An economic powerhouse
Contact Babel’s research shows that one
Many of you will be aware of the Telephone Preference Service (TPS), which is essentially a ‘do not call’ list for consumer telephone numbers. But what about Corporate TPS (CTPS)?
The CTPS list currently holds 2.6m telephone numbers. Similar to TPS, it’s a list of business telephone numbers that have opted out from receiving
Marketers need to create genuine communities if they are going to talk with people one to one in a very real way, Harper Reed, chief technology officer of Barack Obama's 2012 re-election campaign, told delegates at the DMA Technology Summit on 30 April 2013.
Harper sees community as our number one asset and yet we underestimate it.
“Not everything that counts can be counted, and not everything that can be counted counts.” This quote, often attributed to Albert Einstein, originated before the evolution of data-driven marketing and Big Data. Yet now, more than ever, we should reflect on what it means in the context of how our marketing decisions are
In an age of the consumer, mass communication and consumption of disposable information, marketers face the challenge of offering consumers a unique, engaging dialogue. As the way we interact with each other changes, it poses the question, have we lost the art of conversation? With the proliferation of digital channels where we are
Recent research conducted by SCi Sales Group across a variety of companies, indicated that over 68% of buyers had some form of human interaction with a sales person prior to making their last three purchasing decisions; either a telephone conversation or a face to face meeting. These figures become more revealing when we examine the size
I was reminded in a recent pitch of the definition of a very important word; a word that drove me to leave the client side and venture into the agency side; a word that is at the very heart of what we are about.
That word is ‘create’. The definition of the verb is ‘to give rise, to produce, to bring into being’ and I love both
You'd have to be kidnapped and isolated on a desert island or live a media reclusive life not to be aware we are living through a massive global 'correction'. A collision of financial, supply and demand, shifting superpower and technology dynamics, occasionally exacerbated by natural disasters, plays constant havoc with accepted customer