Throughout the summer months, the DMA asked us “what have we done to make a difference” this year. A simple, yet terrifying question, and after a slightly awkward pause and moment of reflection, it’s clear that hundreds of agencies and brands have stood up to be counted. So, not phased by the might and dominance of a diminutive
And so the curtain falls on yet another spectacular DMA Awards. Congratulations to WDMP for beating one of the strongest fields for years to clinch the Grand Prix for its campaign for Monarch Airlines. The Grand Prix was hotly contested, but WDMP won the vote of the Awards’ judging panel because it showed how a genuinely
In previous posts on how social media supports the product life cycle I examined how to create a beta community for product testing and how to build social media buzz around your product. After those two stages, you need to tap in to your brand advocates and harness their support for your product.
Brand advocates promote and embody a
Entering the direct marketing world as a digital native, I was quite oblivious to the developments that have taken place in print technology over the last few years. Having met a few marketing folk since I joined the DMA I must say I am much more informed now. So if there are any young marketers out there who think offline and digital
As signs point to a strengthening UK economy, the topic of ‘growth’ is unashamedly back in the spotlight. And that means a renewed focus on lead generation and customer acquisition.
For confirmation, see Forrester’s the Forrsights Business Decision-Makers Survey conducted in Q4 2012, where more than 2,000 global business
A Unilever video ad doing the rounds on the internet has become an instant viral hit, clocking up nearly two million YouTube views since it was posted on 20 November, which also happens to be Universal Children's Day. The video marks the launch of Project Sunlight, a new Unilever initiative with huge ambitions – to help improve the
I came across these creative ideas over the past few days as I walked about in London. They all had an element of fun, surprise and freshness and offer a few lessons for us direct marketing folk who are always on the hunt for something new to engage our audience with.
1. Piccadilly Circus in a snow globe
Westminster Council went all
Read part 1 - introduction
3. Cameras and motion sensors
Another opportunity for touchless interaction is by using imaging sensors such as a camera to interpret the world around the device. If a device can ‘see’, then it can offer new modes of interaction, such as physical gestures, motion tracking and facial
Part 1 of 2
It seems like just the other day we were discussing the move away from the mouse to the touchscreen, but such is the current pace of technological change and innovation, that now the talk is of a ‘post touchscreen’ world. New technologies are pushing the boundaries of what is possible without touching or clicking an
The gripping tale of consumer permissions – tedious, but increasingly important and about to get even more challenging for direct marketers – but the question remains: who is the new legislation actually going to help?
Now, I don’t know about you, but I can’t remember every box I have ticked, so I can’t be certain which